New rival joining the club of social networking

Posted: July 16, 2011 in Competition, Facebook, Google, Microsoft, What's New

Early this month Microsoft has mistakenly revealed her (hybrid) search/social networking site called “Tulalip”. And on the 14th, they have taken down the splash page (pictured above) and replaced it with a message.

“Thanks for stopping by. is an internal design project from a team in Microsoft Research which was mistakenly published to the web. We didn’t mean to, honest,” the message stated.

The splash page describes the Tulalip service as a way for users to “find what you need and share what you know easier than ever”. There are options to connect the service with both Facebook and Twitter. And the word “OPEN” on the upper left. The page also contains two rows of images that look very similar to the “Tiles” interface design found on Microsoft’s new Window’s Phone 7 operating system.

Furthermore, the splash page’s domain name is shorthand for “Social” and four lettered as a complement to

My own opinion: Publishing the splash page was not accident, and Tulalip is not just an “internal design project”. Microsoft has realized that the future of communication sooner or later will be controlled\guided by social networks. And to that fact, they have decided to join in and give their best to win. So, revealing the site by mistake; wasn’t a mistake, but was a way to publicize its new upcoming site and give the audience a sneak peek.

In the end, this means more features for us users (for instance: when Google+ launched having “Hangout” feature, Facebook ran to Skype to partner with them to create the same feature, benefiting from their expertise).

My only one concern is: How far the social network evolution will go? Will it evolve till we won’t need to meet each other again, or physically hangout together, to really feel alive? share with me your opinion.


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